First Light Resorts & Kiefer Insurance Agency Sponsor Kids Adventure Zone
- Yosemite Chamber

- Jul 31
- 3 min read

Part of the fun and most of the frenzy of the 49er Festival is about the kids. Whether you’re with kids, grandkids, friends’ kids, or just want to feel like a kid again, the Kids Adventure Zone is where it’s at. Welcome back First Light Resort and Kiefer Insurance Agency…the perfect co-sponsors of our Kids Adventure Zone.
First Light for Family Fun

Visit the three Yosemite area resorts in First Light Resorts’ portfolio and you’ll see what we mean. Starting with the venerable and rustic Evergreen Lodge, it’s just like being at summer camp but with your own secluded cabin, a great tavern restaurant, and a whole lot of style. Take the fam on a guided tour of Yosemite, then just hang out and enjoy the pool and all the onsite activities.

Rush Creek Lodge, just minutes from the Park entrance, is every kid’s (and parent’s) vacation dream with a spacious swimming pool, a game room wrapped with an awesome indoor treehouse and table games. An adjacent quiet game room offers comfy seating and a great choice of table games.
Opened last year, Firefall Ranch Resort is both upscale and laid back. Cruise the sprawling property on a complimentary bicycle or take a horseback ride, play beach volleyball, disc golf, or hang out in a hammock. All three properties offer delicious onsite dining, daily activities calendars, great stargazing, and nightly s’mores.
Kiefer Insurance Agency: It’s All About Family

John and Tonie Kiefer have been serving our community’s insurance needs for more than two decades and have watched so many families arrive, grow, and thrive here. Many of their long-term clients started by insuring their vacation homes, and stayed with Kiefer when they retired and moved here to enjoy time with their kids and grandkids. Or turned the place into a short-term rental needing different, more comprehensive insurance coverage. Most are not just insuring their houses, they are protecting their family’s legacies.
Why Kiefer? Local, loyal, and experienced is why. It’s John and Tonie who answer your phone calls and they’re quick to respond to questions, is why. The Kiefers go to bat to get you the best affordable insurance packages and get you through disasters and damage, is why. They have real, live contacts with big insurers like CalFair so they can help maneuver through the minutiae, is why. One more reason why: they help insure liability, classic cars, and most structures, including homes and businesses.

It may seem odd to think of your insurance agents as members of the family, but that’s what kind of relationship John and Tonie Kiefer build with their clients. And they’re grateful for it, always ending their emails with “Thanks for allowing us the privilege to help you insure your future.” Willing to roll up their sleeves and pitch in, Kiefer Insurance Agency has built the same kind of relationship with our community. They are our longest-term and most faithful 49er Festival sponsors. See John and Tonie in action during the Main Street Parade handing out festival flags and goodwill. Be sure to tell them thanks for being there for us.



