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Updated: Oct 13, 2021

For the first time in nearly a year, I’m starting to believe that the light at the end of the tunnel may not be an oncoming train. Soon, families will begin to emerge from their bubbles. And we—the businesses who serve the greater Groveland/Highway 120 area–have an opportunity to recapture our share of travel dollars as life settles into a new normal. People need to see and hear about us. We need to entice them to choose our area as their preferred destination for weekend getaways, family vacations, celebrations, four-season adventures, a permanent second home, or for their forever family home.

Your Chamber’s Communications Committee is working on outreach programs to attract consumers from NorCal and beyond. Once here, we need to make sure they are well-informed, well fed, watered, and entertained, that they have comfy accommodations, and that they can find everything they need to enjoy their time with us. Our member businesses cover all that and more, and we’ll be working together to make sure visitors and locals know just how much our community has to offer.

In addition to communicating with our members and our community and marketing our area as a desirable destination, the Committee keeps a pulse on developments in local, state, and federal government that may affect our members. Recently, the Tuolumne County Board of Supervisors approved two major new developments along the Highway 120 corridor, Under Canvas and Terra Vi, which will have tremendous positive and potentially negative impact on the greater Groveland community. As other developers set their sights on the opportunities and value our area offers, it’s up to the Communications team to help the Chamber’s board take advantage of the positives and help reduce or eliminate the negatives on behalf of our members.

Your Chamber of Commerce has a big mission to fulfill, but with enough resources, much can be accomplished. If you have some time, a desire to see your business thrive, and expertise in PR, marketing, government affairs, administration, finance, or program management, please consider joining one of the Chamber’s committees. Contact or any of the board members to talk about how you can help.


Shirley Horn is the Secretary of the Yosemite Highway 120 Chamber of Commerce and Chair of the Communications Committee. She is a co-founder of Around The Horn Brewing Company and runs two online businesses ( and from her home in Pine Mountain Lake. You can email her at

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